[download pdf] Platform: The Art and Science of Personal Branding

Platform: The Art and Science of Personal Branding by Cynthia Johnson

• Platform: The Art and Science of Personal Branding
• Cynthia Johnson
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780399581373
• Publisher: Potter/Ten Speed/Harmony/Rodale

Download Platform: The Art and Science of Personal Branding

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The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

The Art and Science Behind Personal Branding Online [Infographic
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Given the popularity of social sites, networking platforms, bloggers, online publications and the ease of a quick Google search, a personal  Personal Branding Is A Leadership Requirement, Not a Self - Forbes
Developing your personal brand is essential for the advancement of your have irresponsibly used social media as a platform to increase their  5 Instagrammers Who Are Crushing the Personal Branding Game
5 Instagrammers Who Are Crushing the Personal Branding Game another benefit: The platform offers stellar examples of personal branding. be solely focused on her art, but the true heart of her Instagram account lives within 2 Science-Backed Facts You Should Know About Healthy Relationships →  Four Steps To Building Your Personal Brand On Instagram - Forbes
And yes, I've thought about how to build my own personal brand. be afraid to directly promote your Instagram account on other platforms.

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